Paul Castle Associates Embraces AI in Traffic Surveys with Local Tech Partner

Paul Castle Associates is stepping into a bold new chapter—partnering with a rising local software provider to bring AI neural object recognition into their video-based traffic surveys. This innovative move marks the firm’s evolution from traditional data collection into cutting-edge automation, using artificial intelligence to enhance accuracy, speed, and insight.

The AI system will be integrated across multiple survey types, including drone footage, PTZ camera captures, parking beat studies, and origin-destination (OD) surveys. By automating object recognition and movement tracking, the technology dramatically reduces the need for manual review while delivering real-time, actionable data.

This collaboration brings AI’s power directly into the hands of traffic planners and survey clients. Surveys that once took days of manual work can now be turned around in a fraction of the time, offering faster results with greater detail.

The breakthrough is powered by a custom neural network system, capable of recognising and tracking different classes of vehicles and people with high precision—even in complex, high-traffic environments. For Paul Castle Associates, this means sharper insights, faster delivery, and a stronger environmental footprint through reduced resource usage.

The move was born out of a shared vision between the established traffic consultancy and its agile tech partner, who brings advanced AI insight and expertise to the table.

“AI is no longer the future—it’s the now. Integrating it into our workflow allows us to provide better, faster, and smarter services to our clients while staying ahead of the curve in transport data innovation.”
— Managing Director, Paul Castle Associates

This partnership marks just the beginning of a broader strategy to modernise traffic monitoring using artificial intelligence. With more pilot projects already underway and interest growing from both public and private sectors, Paul Castle Associates is consistently keeping abreast of emerging technologies.